The Insta GPT for Authors
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8 posts — Posts about all all aspects of book marketing including digital marketing, publicity, promotions, tools, and tactics
The Author's Content Creation Manifesto
Authors already have what it takes to win at Instagram. Look at others for inspiration, experiment fearlessly, embrace video's vulnerability, and use your storytelling skills. Every post is a micro-story. You wrote a book—Instagram is just another page. Start badly, start scared, start anyway.
The Direct-to-Consumer Tech Stack Every Author Needs (And Why It's Easier Than You Think)
Authors keep 70-95% of profits selling direct vs 30% through bookstores. This tech stack (Streetlib, POD printing, Fourthwall, BookFunnel, Klaviyo) costs <$100/month, handles taxes automatically, and sets up in one week—giving you full control over pricing and customers.
Steve Pieper's AMMO Program: Complete Overview for Authors
Steve Pieper's AMMO program teaches advanced Facebook advertising for authors, focusing on obsessive conversion rate optimization and systematic testing. Authors learn to optimize every element of ads and landing pages using data-driven CRO techniques that go far beyond basic Facebook ad training.
10 Smart Marketing Strategies for Self-Published Authors in 2025
In 2025, successful self-published authors are mastering a strategic blend of digital savvy and human connection. While BookTok communities, Pinterest&
Video Creation Tools for Authors: Resource Guide
By incorporating video into your author platform strategy, you'll create more touchpoints for readers to discover and connect
Ebook Publishing in 2025: The 10 Most Common Mistakes and How to Avoid Them
In my work with authors, I've noticed that they continue to make these same easy-to-avoid mistakes when publishing their books. Here are the most common missteps, from a too-clever title to giving up too soon, and how to sidestep them!
The 3 Types of Books Reviews: Why They Matter and How to Get Them
If you want to sell books online, book reviews matter. With the majority of books now purchased online, reviews provide what marketers call…
