After 15 years in book production, I've seen authors waste thousands on premature formatting. Here's the proven framework: finish writing first, then start production. Smart authors can work on covers and marketing early, but layout waits.
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Authors already have what it takes to win at Instagram. Look at others for inspiration, experiment fearlessly, embrace video's vulnerability, and use your storytelling skills. Every post is a micro-story. You wrote a book—Instagram is just another page. Start badly, start scared, start anyway.
Authors keep 70-95% of profits selling direct vs 30% through bookstores. This tech stack (Streetlib, POD printing, Fourthwall, BookFunnel, Klaviyo) costs <$100/month, handles taxes automatically, and sets up in one week—giving you full control over pricing and customers.
Traditional publishing (with the "big 5" and other major publishers) isn't artistic validation—it's a business partnership where you grant IP rights for professional services and reach. Your book must be commercial with paying audiences, not just well-written.
Steve Pieper's AMMO program teaches advanced Facebook advertising for authors, focusing on obsessive conversion rate optimization and systematic testing. Authors learn to optimize every element of ads and landing pages using data-driven CRO techniques that go far beyond basic Facebook ad training.
Powerful desktop writing software that lets you organize research, notes, and manuscript sections in one place, with robust outlining and project management features ideal for complex writing projects.
By incorporating video into your author platform strategy, you'll create more touchpoints for readers to discover and connect
Audio transcription tools have become invaluable for converting interviews, recording book ideas, and documenting research conversations.
StreetLib is a digital publishing platform connecting digital books to 70+ global retailers across 170 countries with no exclusivity requirements, and competitive royalties (70-85%). Maintain control of pricing and rights while managing everything from one dashboard.
The Author's Guide to Publishing