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In 2025, successful self-published authors are mastering a strategic blend of digital savvy and human connection. While BookTok communities, Pinterest&

Many write books for personal fulfillment—organizing thoughts and crafting narratives provides satisfaction beyond publication. Some seek to leave a legacy, while professionals establish authority or create resources. All roads don't necessarily lead to publishing.

In my work with authors, I've noticed that they continue to make these same easy-to-avoid mistakes when publishing their books. Here are the most common missteps, from a too-clever title to giving up too soon, and how to sidestep them!

Releasing ownership of your published work is not an act of relinquishment, but one of profound liberation. By shifting your mindset from sole proprietor to engaged participant in a larger conversation, you unlock creative freedom and cultivate resilience.

If you think writing one great book is enough to build a career, I’ve got bad news: One book won’t cut it. Whether you want to sell more…

We all know it’s challenging to get a publishing deal and that some of those deals sour faster than organic milk left on the counter. The…

If you want to sell books online, book reviews matter. With the majority of books now purchased online, reviews provide what marketers call…

My first book publishing job was in 1993 as an associate editor of architecture books at Van Nostrand Reinhold, a trade publishing company…